|本期目录/Table of Contents|

[1]秦洋洋.消解与重塑——泛娱乐直播平台中女性主播的形象解读[J].绵阳师范学院学报,2018,(12):47-54.[doi:10.16276/j.cnki.cn51-1670/g.2018.12.010]
 QIN Yangyang.Deconstruction and Reshaping:Image Interpretation of Female Anchor in the Entertainment Live Platform[J].Journal of Mianyang Normal University,2018,(12):47-54.[doi:10.16276/j.cnki.cn51-1670/g.2018.12.010]
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消解与重塑——泛娱乐直播平台中女性主播的形象解读(PDF)
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《绵阳师范学院学报》[ISSN:1672-612X/CN:51-1670/G]

卷:
期数:
2018年12期
页码:
47-54
栏目:
新闻与传播
出版日期:
2018-12-07

文章信息/Info

Title:
Deconstruction and Reshaping:Image Interpretation of Female Anchor in the Entertainment Live Platform
文章编号:
1672-612X(2018)12-0047-08
作者:
秦洋洋
绵阳师范学院传媒学院,四川绵阳 10639
Author(s):
QIN Yangyang
Department of Media, Mianyang Teachers' College, Mianyang, Sichuan 621000
关键词:
女性主播 形象 直播
Keywords:
female anchor image of women live
分类号:
G22
DOI:
10.16276/j.cnki.cn51-1670/g.2018.12.010
文献标志码:
A
摘要:
近年来,伴随新兴媒体的不断出现,媒介形态发生了极大的改变。依托PC端和移动手机客户端的视频直播开始走进人们的视野,尤其是泛娱乐化直播平台的发展对人们的生活产生了极大影响,甚至在2017年以映客为代表的较具影响力的泛娱乐直播平台掀起了“全民直播”的热潮。泛娱乐直播平台的发展过程中女性的参与度较高,参与意识较强,其中不乏一播而红的女性主播。但女性主播在这一平台中的形象建构仍深受资本的裹挟和男权社会审美的禁锢,女性主播形象建构的问题不容忽视。
Abstract:
In recent years, with the continuous emergence of new media, the media form has undergone great changes. Relying on PC-side and mobile phone client video live to start into people's vision, especially the pan-entertainment of the development of the live platform has a great impact on people's lives, even in 2017 to reflect the guests as the representative of the more influential Pan entertainment broadcast platform launched a "national live" upsurge. In the development of the Pan-entertainment live platform, women's participation is higher and the awareness of participation is stronger, among which there is a red female anchor. But the body image construction of female anchor in this platform is not rich and full, it is still deeply imprisoned by capital and male right society, the problem of female body image construction cannot be neglected.

参考文献/References:

[1] 沈奕斐.被建构的女性:当代社会性别理论[M].上海:上海人民出版社,2005.
[2] 吴明红.论网络明星现象及其成因[J].北京邮电大学学报(社会科学版),2006(3):25-28.
[3] 郭传红.身体消费视角下的网络女主播现象研究[D].合肥:安徽大学,2017.
[4] 王伟.“网红”:被消费的女主播[J].宁波广播电视大学学报,2017,15(1):1-4.

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[2]李国辉.直觉形象、自由诗和休姆的真我的焦虑[J].绵阳师范学院学报,2018,(10):26.[doi:10.16276/j.cnki.cn51-1670/g.2018.10.004]
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备注/Memo

备注/Memo:
收稿日期:2018-05-07
基金项目:绵阳师范学院教改项目“女性主持人职业形象塑造的教学实践研究”(Mnu-JY18076)。
作者简介:秦洋洋(1992- ),女,山东聊城人,讲师,硕士,研究方向:女性主义、传媒文化。
更新日期/Last Update: 2018-12-07